- Choose high quality blogs in your own niche. Avoid blogs that don’t get much traffic, that haven’t been updated recently or that consist mainly of ads.
- Contact the blog owner. Always query blog owners before sending guest posts. Ask what type of material they might like to receive. This opens the door to a long term relationship.
- Send your best content. Keep in mind that your main goal is to provide great content for the blog’s readers.
- Make sure there’s a link back to your own site. Guest posting is a reciprocal arrangement where the blog owner gets an article and you get to sign your name and receive a link to your own site.
If you keep these rules in mind, there’s no reason why you can’t benefit by posting as a guest on various blogs. This is still a viable SEO and traffic generating strategy if you do it the right way.